If you operate an eCommerce company, you understand how essential it is to have an effective Shopify SEO strategy in place to enable you to reach more customers and push sales. SEO can be highly complex and technical, so it’s a task best assigned to a specialist with the skills and knowledge to implement tactics to attract more visitors to your site and drive sales.
In this blog post, we’ll be taking a look at the steps you’ll need to take to find the most efficient Shopify SEO expert for your company.
- Identify Your SEO Needs
Firstly, you need to take a step in reverse and consider exactly what SEO services your company needs. Suppose you’re already aware of the areas of SEO that are most important to you, such as keyword research, content optimization, backlink building, and more. In that case, this will be easy to identify.
If you’re a new business, it might be a good idea to speak to a Shopify SEO professional to identify the areas they believe should be addressed to achieve your goals.
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Research Experts In The Field
Once you’ve identified your SEO needs, you can move onto arguably the most important and time-consuming step – researching experts in the field.
There are several avenues you can take here. You can start by searching the web for reviews and ratings given to Shopify SEO experts and reading through those about the individuals you’re considering.
You may also be able to research experts in the field by exploring websites and other forms of content they have published to understand their skills and experience better.
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Check For Certifications
It’s important to assess the certifications held by the Shopify experts you’re considering. This will give you an important insight into their abilities and how much experience they have in developing a successful SEO strategy for businesses in the eCommerce industry.
Google’s own certifications, such as Google Ads and Google Analytics, are especially noteworthy, as they demonstrate that a professional understands how to implement the best SEO tactics to reach at the top of search engine results pages.
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Understand Services And Pricing
Once you’ve identified a few potential experts you’d like to work with, it’s time to start inquiring about the range of services they provide, as well as their pricing structure. Many professionals will have an array of packages available, from basic SEO services to more complex, advanced strategies.
Understanding the services you’ll be getting for the cost you’re paying is essential, as it will give you a better understanding of the values you will receive from the expert you choose.
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Discuss Working Practices
Although the majority of SEO experts are self-employed, if you’re hiring in-house staff, it’s important to discuss the working practices and communications you expect from the individual you have chosen.
This is key for one simple reason – it’s almost certain that both you and the expert you have hired will need to work closely together to get the best results. Without good communication, this is unlikely to happen.
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Secure The Expert
Once everything is agreed upon, it’s time to secure your chosen expert. Generally, the expert should draw up a contract that outlines the agreed payment terms as well as any conditions they may want you to agree to (such as seeing you as their only client).
For fairness both ways, the contract should include a set period (which can be extended upon both parties agreeing) and the services the expert will be required to provide.
Final Words:
Finding the most efficient Shopify SEO Services for your company doesn’t need to be complicated – however, it does necessitate thorough research, attention to detail, and thorough discussion before making a selection. By following the steps outlined above, you can find the perfect expert for your business and take your SEO performance to the next level.