When it comes to an eCommerce business, having a website is one of the primary elements that come into mind. Undoubtedly, a website is the first step of an online business & everything else can be an afterthought. However, adding an online store to a website doesn’t have to be an afterthought.
Instead, you should think about integrating eCommerce into your website using revolutionary technology. Thanks to ShopRocket, which enables you to add a shopping cart to your existing website in minutes. All you need to do is add special plug-ins and extensions to your website, be your website is created on WordPress, Drupal, Joomla, or any other CMS or using a site builder.
However, before you go ahead, you need to know the difference between a web content management system (CMS) and a site builder tool. In this guide, we will discuss the same.
Web content management system (CMS) v/s site builder
Web content management systems (CMS) give site authorization, collaboration, and administration tools so that non-technical users can easily create and manage their website content. However, you need to register your domain name and hosting services. As a result, it enhances the cost of managing a CMS. Moreover, managing your CMS can be challenging, especially for beginners.
On the other hand, site builders make it easier for beginners to create a website with a domain name. They need not deal with the administrative and technical challenges of a CMS. Since beginners need not customize their website, the customization capabilities provided by CMS may not be worthy for them. However, when you use a site builder to build your website, you can just focus on creating a powerful eCommerce website instead of focusing on its customization.
E-Commerce tips for success and sales
Now that you know the difference between a CMS and a site builder, we hope you will be able to decide what platform is best for your eCommerce site. However, no matter what option you choose, you need to embed eCommerce on your website to sell your products or services online. Once you have eCommerce functionality, you need to know how to sell online.
So, here are a few tips you can follow for selling your products online:
Have a plan for fulfilling orders: Before you add an online store to your website, you should identify how you will fulfill your orders. Knowing information about your shipping options and rates, packaging materials, inventory management, and return process in advance can make it easier for you to sell your products online.
Promote your online store: Adding eCommerce to your website is not enough to get success in the eCommerce industry. You need to promote your store and let your audience know about your products and how they can buy your products. So, you can follow various tactics to promote your online store, including eCommerce SEO, eCommerce PPC, SMM, content marketing, etc.
The bottom line
Now that you know what platform options you have to start your eCommerce business and how to make your eCommerce business successful, what are you waiting for? Start an eCommerce website using ShopRocket and enhance your business revenue.